Did you know that 76% of all Internet users use search engines to find the information they’re looking for? That’s about 2 out of every 3 people online, and that number has been steadily increasing over the past few years. And if you’re a business owner, getting your website to rank at the top of Google searches can mean huge returns on your investment in terms of web traffic and increased revenue from customers clicking through to your site and purchasing products or services from you.
Backlinks are important
The more high-quality backlinks your website has, the higher it will rank in search results. The good news is that getting quality backlinks doesn’t require you do anything unethical or even difficult. In fact, by focusing on creating great content, you can actually make getting new backlinks pretty easy! If you want more traffic and a better reputation online, then start by adding more high-quality content to your site.
Spend time reading up on SEO
Keyword research and on-page optimization are your two best friends when it comes to SEO. Researching keywords and tailoring your site for each keyword will help you get more traffic from search engines, but don’t just stop there. Use good on-page SEO techniques so that search engines can easily find what they’re looking for (e.g., relevant keywords) on your site. To learn more about on-page SEO, check out our guide here .
Use Keywords Sparingly
Keywords and keyword density are important for ranking high on search engines, but stuffing your posts with keywords is counter-productive. The web is starting to recognize keyword stuffing and will punish you for it, so be careful not to overdo it. When writing your content, try using keywords only a few times throughout your post—usually in headers or subheaders. For example, if you’re writing about golfing tips, use golf a couple times in bold text at the beginning of your post but avoid using it again until you’ve made some points that aren’t dependent on keywords. Then after you’ve made some points unrelated to keywords, use golf once more in bold text before moving onto another point.
Link back to your home page
Before you do anything else, make sure you link back to your home page. Although linking directly from your home page is ideal, sometimes you can’t (e.g., if you’re posting on a community website that doesn’t allow links). In these cases, make sure any other links point directly back to your site so readers know where they can learn more about what you’re talking about. Don’t forget either that cross-linking will help all of your pages rank better over time. Not only will visitors discover more content on your site, but search engines also value sites with lots of related and varied content highly – so it’s good for SEO as well as getting discovered by new potential customers and clients!
Focus on speed and simplicity
Simplicity is one of your most powerful weapons in climbing search engine results. Complex or confusing language, images, and navigation will only scare off potential customers looking for answers on Google. Keep your content short and easy to understand; you don’t need a paragraph-long title or subtitle when three words will do just fine. Use simple headings and subheadings with brief descriptions; keywords are key here! Remember that you are competing with millions of other websites for top spot – so keep it simple. Don’t expect people to read all 3,000 words in an attempt to figure out what you’re trying to say – they won’t be able (or willing) to make it through half that much text.
Keep Readers Engaged
If you’re writing a short piece, don’t make it boring. Your readers should be engaged with every line and want more at the end. If you are writing a long post, just remember that your reader is going to scan most of it. You will have their attention for up to 2 minutes but if your first sentence doesn’t hook them, they will click away in 10 seconds or less. You can keep them engaged by using subheadings and bullet points so they see what they are getting into before they even read your content. Think about how you would like to present yourself professionally before you get started so that your initial sentence is one that draws them in and keeps them interested for as long as possible!