On-page optimization refers to all the on-site tweaks you can make to your website in order to increase your page’s chances of showing up in search results. Since on-page optimization is one of the first steps in any SEO campaign, it’s essential that you get this right before moving on to off-page optimization and other aspects of your overall strategy. This article will help you figure out how to do just that.


Common Mistakes

Most businesses make on-page optimization mistakes simply because they don’t understand how search engines work. But if you think about your website from a search engine’s perspective, you can avoid some of these costly errors. That’s why we turned to an SEO specialist at our partner company, Help A Reporter Out (HARO), who offered some tips that could help you with your on-page optimization efforts.


Commonly Missed Elements

Website titles and descriptions are one of most important areas of a site’s metadata. When these elements are left blank, they’re essentially invisible on search engine results pages (SERPs). If you have an ecommerce website that you want to drive more traffic to, your title tag will be especially important because it provides users with valuable information about your product. The description meta element provides a description of what your website is about and why visitors should visit.


Types of Page Titles

There are several types of page titles, some being more effective than others. The first important distinction is whether or not you want a visible page title in search results.


Improving User Experience

One of the main goals of on-page optimization is improving user experience, so you’ll also want to work on implementing pages that load quickly. You can do that by using image optimization software or compressing images manually (in Photoshop or an image editor). Then, reduce your page size by removing code you don’t need. Finally, focus on writing good titles and meta descriptions. If users click through from search results, they should see exactly what they were looking for.


Page Length

The ideal length for a web page is about 300 words. On average, people can only concentrate on reading material for 2 to 3 minutes, so you need every word in that time frame. Furthermore, long pages load slowly. Google wants searchers to find what they’re looking for quickly. To maximize your chances of ranking higher in search results you need to create short pages with quality content so your visitors will visit again and tell their friends.


Best Practices

On-Page Optimization: Title Tags, Meta Descriptions, ALT Text, Headings and H1s. Do you know how to write an effective title tag? Use descriptive language that grabs people’s attention. The meta description should be able to explain what your site or page offers succinctly so search engines can pull out useful keywords for their searches.


Technical SEO Best Practices

Technical SEO (Search Engine Optimization) encompasses a variety of tasks that you can use to help improve your website’s search rankings. Although not all technical SEO best practices will work for every site, some can significantly improve your search visibility—and all of them are easy to implement. By implementing these best practices, you’ll boost your chances of ranking higher in search engines like Google.

One thought on “On-page Optimization: What is it and How to Do it Right”
  1. […] A great way to optimize your content is by using appropriate on-page elements such as Title Tags, Description Tags, Image Alt Tags, Headings, Internal Links and Outbound Links. Using these elements can help you improve your traffic ranking in search engines like Google or Bing. Here are 7 tips for getting started with on-page optimization […]

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