Running a successful website can be challenging, especially when you’re just starting out and are trying to get your name out there. The following tips and tricks will help you publish an amazing site that gets noticed by readers and search engines alike. We’ll also give you some great advice on marketing your content and growing your audience as quickly as possible. Here are the top 10 tips we have to share with you on web publishing today!
There are several tools you can use to create keyword-rich content. If you already have an established site, there’s no need to worry about these. If not, though, it’s best to put some thought into your keywords before you start building content. Tools like Uber Suggest will quickly give you ideas on which phrases readers are using that lead them to your site, giving you a great way to get ideas on topics people care about (and search for). When choosing words or phrases related to your topic, be sure they have significant search volume—Google Analytics will show how many visitors have been coming from specific searches—but don’t pick long-tail phrases that few people use or that have limited search volume.
Add Links to Other Sites
As you read blogs in your niche, you should naturally be bookmarking valuable content that either relates to your topic or expands upon it. These sites will become some of your best sources of backlinks. Be sure to return that favor by linking to them as well. If you can find original content on those sites, even better! Not only will they appreciate it, but search engines may rank you higher when they crawl your site because they like what you’re doing with their content. The more quality backlinks pointing to your website, the better chance you have at ranking in Google’s top ten results!
Quality, Quantity, and Consistency
All three are important when it comes to web publishing. Your content needs to be high quality in order to keep readers coming back, but you also need to make sure there’s enough of it—and that it’s consistent. If people go looking for your site and can’t find anything new, they may leave. If you publish only one or two posts per month, readers won’t find it useful. You also want regular updates so that search engines can pick up on them. That way, people will find your site when they search for things related to your niche.
The majority of internet traffic comes from mobile devices, so it’s important to optimize your website for smartphone use. One of our top tips for new web publishers is to hire a professional web designer who has experience with responsive design, which automatically resizes websites depending on how they’re accessed. It’s also best to make sure that your site loads quickly—people get bored really easily and will be unlikely to return if it takes too long! Content Updates: In addition to making sure your website look great, you’ll also want to regularly update your content. You can do that by posting status updates on social media (if you already have an audience there) or submitting articles directly to directories like Yahoo Voices or Squidoo.
Keep Current with Technology
Just as you would strive to keep up with your industry’s latest trends in face-to-face business interactions, you should also work to stay on top of technology trends. The web evolves rapidly and if you ignore changes, your competition is sure to beat you to market. Keep yourself updated on all the latest software, website building tools, programming languages, blogging platforms, etc. It doesn’t mean that you have to be an expert (though it certainly wouldn’t hurt) but it does mean that you need to know what’s out there so that you can find ways to fit these new developments into your site plans—particularly if they can save time or money.
A site that is difficult to navigate or overwhelming to its visitors isn’t likely to be successful, especially if it’s already been established that users prefer sites with simple navigation. It’s important to keep your site user-friendly by only including items that add value and eliminating any unnecessary content. If your goal is to have more traffic, you’ll want to include links at multiple levels of detail on each page—think main topics, subtopics, subsections under each topic, sub-subtopics under those sections, etc.—to make sure users can find exactly what they are looking for without navigating too deep into your site. Also be sure all pages link back up top through home buttons or other effective methods.
Don’t be so proud
The internet is an exciting place. It gives everyone in the world an opportunity to share their ideas and thoughts with people they may never have been able to connect with otherwise. With that in mind, remember that humor can be one of your best weapons when you’re trying to get people interested in your content. If you want more people coming back day after day, try not to take yourself too seriously. In order to write great web content, think about how your audience interacts online, be it through memes or funny videos on YouTube—do whatever it takes to keep them engaged! Just make sure that if you decide humor is going to be a big part of your strategy, make sure it works before you put all your eggs in one basket!
Social Sharing Is Important
In today’s digital world, social media is important to any marketing plan. If you have original content on your site, it makes sense to post that content on as many sites as possible so that more people can view it. However, in order to do that successfully, you must also provide options for readers to share your content with others via social media sites such as Facebook or Twitter. This allows readers who enjoy your site’s original content an easy way to spread information about what they’ve seen. Encourage sharing by providing buttons or links for sharing at appropriate times throughout your site’s pages.
Have Fun With It!
One of my favorite things about blogging is that it provides an opportunity to enjoy yourself and be creative. What are some things you’re into that you can work into your posts? Movies, music, art, sports—whatever floats your boat! You can express yourself by sharing some of your personal interests. You don’t have to go off on rants or anything like that; just casually weave in what you’re interested in. If I see someone who likes monster movies, I know they’ll probably be interesting to talk to when I come across them on Twitter or something. With web publishing as with life in general, it never hurts to be fun.
(Here’s another related post titled How to Add Fun to Your Content Marketing)